The BMW 7 Series has long been the BMW flagship sedan for past generations. Situated between the 5 Series and the 8 Series Gran Coupe line of BMWs.
The 8 Series Gran Coupe is smaller and has less interior room than the 7 Series. And does not offer a V12 engine like the BMW 7 Series 760 Li. Also, the luxury 7 Series underwent significant updates for the latest BMW technology.
The long-wheelbase 7 Series 760li features the all-wheel xDrive. The 760Li has a huge, leathered interior with all the latest BMW technology, even for the rear seats.
The BMW 760Li has a beast of a 12-cylinder engine with two turbos cranking out 544 horsepower. The V-12 has an excellent eight-speed transmission. The V-12 760Li hits 0-60 in 4.1 seconds fuel mileage at 13 MPG.
The roomy cabin includes massaging seats, a panoramic roof, and a head-up digital dash. The interior features Nappa leather and upscale appointments. The roomy back seat has its own 7″ tablet computer. The rear seats also have adjustable seats. The interior finish includes burled walnut trim.
The BMW 7 Series 760Li represents the finest of BMW styling. The 760Li has elegance and sporty driving, rarely found in a huge luxury automobile. Yet, there are some competitive alternatives to consider.
My three favorite competitors are Porsche Panamera, Genesis G-90, and Mercedes-Benz S Class. These alternatives are the pinnacle of their respective brands’ luxury automobiles.
Pricing for the BMW 7 Series 760Li is on the upper end of the luxury vehicles scale at $160,445. If you consider the math, it costs about $36.0 per pound for a 2.2-ton automobile.
Competitive Alternatives to the BMW 7 Series 760Li
1. Porsche Panamera
A worthy competitor to the BMW 760Li is the Porsche Panamera. The Panamera has an exciting and fun-driving attitude for a four-door luxury vehicle. The premium cabin has technological features and a large cargo area.
If you prefer a more sleek and racy look, the Panamera Fastback fits the bill. The pricey Panamera is less than the 760Li and offers abundant luxury. Also, all the cutting-edge technology is included for such an exceptional vehicle.
The Panamera is thrilling to drive with precise and smooth handling. By adding an air ride suspension heightens the excitement. A 2.9-liter, 325 horsepower V-6 is offered for either the rear-wheel drive or all-wheel drive models. The high-performance 4S model has 440 horsepower with the same V-6 engine and reaches 0-60 in 3.6 seconds.
There are also two hybrid models, the 4E-Hybrid and the 4S-E-Hybrid. The 4-E-Hybrid powertrain produces 462 horsepower and 0-60 times in 4.2 seconds. The 4S-E-Hybrid generates 552 horsepower and hits 0-60 in 3.5 seconds.
- 0-60 Time: 3.6 seconds
- Pricing: $89,750 – $132,050
- Mileage (highway): 24 MPG
- Passengers: 4
- Gas/Hybrid/Electric: Gas
2. Genesis G90
The flagship of the Genesis brand, the G90 Sedan, is an alternative to the 760Li. The Genesis has a luxurious ride and a well-appointed cabin. The G90 has a lush, comfortable, and spacious cabin. The G90 occupants enjoy a smooth, quiet ride.
Also, the richly-lined cabin has many driver-assist features and cutting-edge technology. Although the Genesis G90 does not quite have the same luxury and performance as the 760Li. But it does compete and, with a much more attractive price, is one for consideration.
The base G90 engine is a silky-smooth 365 horsepower, 3.3-liter twin-turbocharged V-6. There is also an optional 420 horsepower 5.0-liter V-8.
- 0-60 Time: 5.0 seconds
- Pricing: $76,045 – $79,795
- Mileage (highway): 24 MPG
- Passengers: 5
- Gas/Hybrid/Electric: Gas
3. Mercedes-Benz S-Class
Competing with the 760Li and a great alternative is the Mercedes-Benz S-Class. The iconic S-Class sedan showcases Mercedes’s latest technology. The Mercedes technology includes a sizeable OLED dashboard screen and 3-D display capability. Also, augmented reality navigation and the MBUX Interior Assist Technology recognizes hand gestures.
The S-Class has the nimbleness of smaller sedans with E-Active Body Control technology. The sedan has the S500 with a 3.0-liter, 429 horsepower inline-six-cylinder engine. Or the S580 model with a 4.0-liter V-8 cranking out 496 horsepower. Both models have 4Matic all-wheel drive and a 48-volt EQ Boost hybrid system.
- 0-60 Time: 4.5 seconds (S500)
- Pricing: $112,150 – $118,750
- Mileage (highway): 30 MPG
- Passengers: 5
- Gas/Hybrid/Electric: Hybrid
4. Maserati Ghibli
The upscale Maserati Ghibli is an attractive alternative to the BMW 760Li. The Ghibli has gorgeous Italian styling and spirited performance. The Maserati is an exotic luxury car not quite up to the grand scale of the 760Li.
But it does have a more attractive price point and is a worthy competitor. The Ghibli has an exhilarating driving performance, eye-catching styling, and luxurious interior. This vehicle should be considered in the high-end luxury car market.
The Ghibli offers the powerful, base 3.0-liter twin-turbo V-6 with a 345 horsepower engine. Adding different options, the Ghibli can produce up to 424 horsepower. If you want more horsepower, why not since this is an Italian automobile? Choose the Ghibli with the 3.8-liter V-8 engine with 580 horsepower.
- 0-60 Time: 3.7 seconds
- Pricing: $77,695 – $115,795
- Mileage (highway): 24 MPG
- Passenger: 5
- Gas/Hybrid/Electric: Gas
5. Lexus LS
The Lexus LS is always a contender comparing luxury automobiles to the BMW 760Li. The Lexus LS has a posh and luxurious interior and sets the standard for Lexus refinement and luxury. The high-tech cabin controls the car’s functions through touch screens or voice commands. The cabin has upscale luxury pleated door panels, artful glass inserts, and rich wood trim.
The LS has a base twin-turbocharged 3.4-liter V-6 delivering 416 horsepower. The powertrain is mated to a 10-speed automatic transmission. Also, an optional hybrid 354 horsepower 3.5-liter V-6 with electric motors is available.
- 0-60 Time: 4.8 seconds
- Pricing: $77,175 – $113,075
- Mileage (highway): 24 MPG
- Passenger: 5
- Gas/Hybrid/Electric: Gas
6. Volvo S90
The S90 is built on the Volvo Scandinavian ideology of clean design and a comfortable ride. The Volvo S90 is an alternative to the BMW 760Li. The luxury cabin design creates comfort and function, delivering in spades.
The S90’s distinctive design separates itself from typical European styling. Featuring a plush driving experience, while not sporty, but is rewarding. Also, the luxurious cabin features many upscale amenities. These include genuine leather, open-pore wood, finely-grained plastics, and brushed metal accents.
The S90 standard B6 powertrain is a supercharged 2.0-liter inline-four cylinder engine. They also have a 48-volt hybrid system producing 295 horsepower. The T8 model gets a boost of power to increase output to 455 horsepower.
- 0-60 Time: 6.4 seconds
- Pricing: $59,595 – $69,140
- Mileage (highway): 24 MPG
- Passenger: 5
- Gas/Hybrid/Electric: Hybrid
Related: 12 Cars Similar to the Volvo S90
7. Audi R7
The eye-catching design of the Audi R7 has good pricing and competes well with the BMW 760Li. The Audi has many luxury features and technical innovations. Some features include rear-wheel steering the Audi R7 looks like a fast car and is.
The cabin is super-quiet and has many high-tech features. Among these is a sophisticated infotainment center with Voice Recognition. The upscale interior treatments include seating for four or five based on options.
Power for the R7 is courtesy of a 4.0-liter V-8 paired with a 48-volt hybrid powertrain. The hybrid system creates 591 horsepower. The Audi R7 air suspension platform and a rear-wheel driving system are excellent.
- 0-60 Time: 3.0 seconds
- Pricing: $119,595
- Mileage (highway/range): 23 MPG/440 miles
- Passenger: 4
- Gas/Hybrid/Electric: Hybrid
8. Tesla Model S
Changing gears, pardon the pun, the Tesla Model S is a great alternative to the BMW 760Li. Tesla has is a leader in the EV (Electric Vehicle) automobile industry. The Model S is the epitome of Tesla’s thrilling performance vehicles.
The Tesla Model S has an EV industry-leading 412-mile driving range. Storage space is plentiful, with two storage trunks and huge storage areas. Although it does not have quite the luxurious interior as the BMW 760Li, it still has a lot to offer.
The Model S has blistering performance with cutting-edge technology. Included is the famous Tesla semi-autonomous driving system. The Model S is a solid alternative to consider based on the future of all-electric driving.
The cabin has a modern, minimalist look made with high-quality materials. Also, the Tesla Model S has many unique, hi-tech features. But, the real story for the Model S is performance; in that arena, it shines like few other cars.
The all-wheel-drive Tesla Model S has copious power with an engine on each wheel. If you want a more high-performance Tesla, choose the Plaid trim. This automobile cranks out 1,020 horsepower, screaming from 0-60 in 2.1 seconds. But, if you want to sprint and not rocket from 0-60, the base Model S will take only a full 2.4 seconds.
- 0-60 Time: 2.1 seconds (Plaid Trim)
- Pricing: $106,440 – $137,440
- Mileage (electric mileage/range): 96 MPG/396 miles
- Passengers: 4
- Gas/Hybrid/Electric: Electric
9. Porsche Taycan
Porsche offers effortless acceleration and endless fun driving. And the Porsche Taycan EV sedan is a formidable competitor to the BMW 7 Series 750Li. The stylish Taycan engages the driver in a thrilling driving experience. The goal is a driving experience rather than placing the driver in isolated luxury.
The sleek-looking Taycan has the Porsche trademark design of optimized functionality. Among the many advanced features are a panoramic roof that can turn opaque to block the blazing sun. Also, the cabin has upscale materials with luxury options such as 2+2 seating or an option for a third seat in the back.
The Porsche Taycan has dual electric motors and different configurable trim levels. The battery pack has configurable options to generate more horsepower. The Taycan 4S generates 522 horsepower, and the Turbo S trim level can create 750 horsepower. The extra power is from the larger 93.4 kWh lithium battery pack.
- 0-60 Time: 2.4 seconds (Turbo S Trim)
- Pricing: $88,150 – $188,850
- Mileage (electric mileage/range): 68 MPG/192 miles
- Passengers: 4/5
- Gas/Hybrid/Electric: Electric
10. Bently Flying Spur
At the upper end of luxury vehicles, the Bently Flying Spur has to be considered an alternative to the BMW 760Li. This muscular, luxurious automobile is at the upper end of pricing. The Flying Spur is an ultra-luxury sedan with exquisite detailing and customizable options.
Flawless quality with attention paid to every detail of the cabin. Beauty and the Beast, the beast is brawny power riding on a quiet and comfortable suspension.
Did I mention the beast? The Bentley Flying Spur has the power to qualify as a beast of high-performance luxury sedans. Residing under its sculpted hood is a 626 horsepower, 6.0-liter twin-turbo V-12. The huge engine powers the massive 5.173 lb Flying Spur.
Yet, there are two other options available. The entry-level 4.0-liter V-8 produces 502 horsepower. Or the hybrid 2.9-liter twin-turbocharged V-6 with an electric motor to make 536 horsepower.
- 0-60 Time: 3.7 seconds (V-12)
- Pricing: $196,000 – $221,000
- Mileage (highway): 20 MPG
- Passengers: 5
- Gas/Hybrid/Electric: Gas/Hybrid option
11. Mercedes-Benz EQS
The luxurious Mercedes-Benz EQS EV, is an excellent alternative to the BMW 760Li. The Mercedes-Benz EQS is the flagship for the future of Mercedes-Benz electric vehicles. The sculptured and curvaceous EQS body slices through the air with little resistance.
Too, the palatial interior has many luxurious appointments and hi-tech wizardry. Among the technological innovations is the MBUX Hyper Screen. The Hyper Screen is a unique, 56-inch screen across the EQS dash. This display features digital gauges, infotainment controls, and a screen for passengers.
The full-size luxury sedan has a 329 horsepower rear-wheel drive powertrain. There is also a 516 horsepower all-wheel-drive system option. The electric motors get power from a 107.8 kWh lithium-ion battery. They also use a regenerative braking system for recapturing spent energy.
- 0-60 Time: 3.7 seconds (EQS580)
- Pricing: $103,360 – $148,995
- Mileage (electric/driving range): 97 MPGe/320 miles
- Passengers: 5
- Gas/Hybrid/Electric: Electric
12. Lucid Air
The first electric vehicle from startup Lucid Motors is the Lucid Air. The Lucid Air is developing into a strong competitor to the 760Li. The Air has the industry’s best all-electric driving range of 520 miles. The Lucid Air is becoming a popular choice among luxury, full-size EVs.
The upscale and spacious Lucid cabin has a huge storage volume. It also has a sizeable glassy canopy to project its name’s “air” part. The luxury cabin has many sophisticated features, including speech recognition technology. Also, upper and lower touch screens and Executive Rear Seating with a reclining seat.
The standard Lucid Air electric motor produces 480 horsepower. The more powerful Touring all-wheel-drive model generates 620 horsepower. If we want more power, the Grand Touring trim creates 1,050 horsepower. But the Air Dream Edition Performance tops out at 1,111 horsepower if we want to burn up the highway.
- 0-60 Time: 3.0 seconds (Dream Edition Performance)
- Pricing: $89,050 – $180,650
- Mileage (electric/driving range): 520 miles (Dream Edition Range)
- Passengers: 5
- Gas/Hybrid/Electric: Electric
13. Cadillac Celestiq
We like adding anticipated new vehicles to the mix for 2022. Although the Cadillac Celestiq is not on the market yet, it is expected to be introduced in July. With this introduction, the Celestiq should be a great alternative to the BMW 760 Li.
The Celestiq will be the flagship for Cadillac’s new all-electric cars. The Cadillac Celestiq is the most expensive Cadillac ever built. This is partly due to being hand-built, with fewer than 500 models made annually. The Celestiq is an all-wheel drive luxury sedan with a sleek design.
Included are unique LED lighting highlights and a luxury cabin with an all-glass roof. The anticipated Ultra Drive is one of the many Celestiq cutting-edge technological features.
The Celestiq all-wheel drive powertrain has an electric motor on each axle. There is little specification information available, but it should perform like Tesla. We will know soon enough.
- 0-60 Time: 3.7 seconds (est.)
- Pricing: $300,000 (est.)
- Mileage (electric/driving range): 400 miles (est.)
- Passengers: 5
- Gas/Hybrid/Electric: Electric
Frequently Asked Questions
Does the BMW 7 Series have paddle shifters?
Yes, the BMW 760Li has paddle shifters.
Will the BMW 7 Series support automatic parking features?
The 760Li has several driver-assist features, including automatic parking technology.
How many cylinders does the BMW 760Li have?
The 760Li is offered in either 12-cylinder or 8-cylinder powertrains.
What is the curb weight of the BMW 760Li?
4,960 lbs.
Is annual maintenance for the 760Li expensive?
The average annual maintenance cost on the 760Li is $1,259 a year.
How fast is the BMW 760Li?
Fast. The 544 horsepower V-12 BMW 760Li hits 0-60 in 4.0 seconds.
What driver assist features does the BMW 760Li have?
The BMW 760Li has many driver safety assist features, including:
- Hands-free driving mode
- Parking assist with a smartphone app after exiting
- Pedestrian detection with automated braking
- Lane-keeping assists with lane departure warning
- Adaptive cruise control
